Categories
Content Writing

The cost of human intellect

Earlier in the week, I posted on LinkedIn about the sad loss of Leila Janah. In her short but brilliant career, Leila created an organization that makes us all think twice about the price we pay for human intellect. I’ll let my LinkedIn post (copied below) speak for itself, but the bottom line for me […]

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Digital Marketing

Would you call more than once?

If you had something really important to tell me, would you call me?  You probably would, right?  What if I didn’t answer the phone?  Would you call me again? You probably would… right? When we have something important to tell people in our day-to-day lives, we rarely stop until our message is heard. If someone’s […]

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Digital Marketing

“Back pain relief. Walk-ins welcome.”

Plastered in huge letters on the side of a building off the I-95 highway in southern Connecticut are the words: BACK PAIN RELIEF.WALK-INS WELCOME. Isn’t that just glorious? In five words, the owner of that establishment has managed not only to convey what they do for their patients (they give them relief from back pain), […]

Categories
Personal Branding

Authenticity is shiny

Yesterday, I was listening to a podcast. One of the guests on the podcast said that when you are doing something that no one else in the room is doing, you are either the smartest or the stupidest person in that room. As anyone who follows my Twitter account will know, I think there is […]

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Digital Marketing

Market generously

I’ve taught law students at Oxford, Harvard, Cambridge, Warwick, Birmingham, and the Open University, and across the board, whenever I ask why they entered the legal profession, they say it’s because they want to help people. True as that may be for some, something seems to happen between that first introductory meeting with a law […]

Categories
Content Writing

What is the cost of not putting out content?

So often I hear lawyers say that they would put out content, “but it costs money“. And this baffles me, somewhat. Yes, putting out content costs money. But here’s the kicker: the cost of not putting out content isn’t nothing. True as it may be that if you decide not to put out content you […]

Categories
Personal Branding

The value of thought leadership

Ever thought of yourself as a thought leader? No? I don’t blame you. It’s not necessarily a common aspiration, but perhaps it should be. What is a thought leader? Fundamentally, a thought leader is an individual or company that is recognized as an authority in a particular field and sought out for her, his, or […]