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Digital Marketing

Would you call more than once?

If you had something really important to tell me, would you call me?  You probably would, right?  What if I didn’t answer the phone?  Would you call me again? You probably would… right? When we have something important to tell people in our day-to-day lives, we rarely stop until our message is heard. If someone’s […]

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Digital Marketing

“Back pain relief. Walk-ins welcome.”

Plastered in huge letters on the side of a building off the I-95 highway in southern Connecticut are the words: BACK PAIN RELIEF.WALK-INS WELCOME. Isn’t that just glorious? In five words, the owner of that establishment has managed not only to convey what they do for their patients (they give them relief from back pain), […]

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Digital Marketing

Market generously

I’ve taught law students at Oxford, Harvard, Cambridge, Warwick, Birmingham, and the Open University, and across the board, whenever I ask why they entered the legal profession, they say it’s because they want to help people. True as that may be for some, something seems to happen between that first introductory meeting with a law […]